Cookie Policy

We may collect information about your computer including, where available, your IP address, operating system and browser type. This statistical data about our users' browsing actions and patterns does not identify any individual.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with the best experience when you browse our website and allows us to improve it in the future. A cookie is a small file of letters and numbers that we store on the browser or the hard drive of your computer if you agree.

When you visit our website, you should see a pop-up at the top of your screen directing you to this Cookie Policy and our Privacy Notice. By clicking the “I agree” button that appears in the pop-up, you are demonstrating that you have freely given us informed and specific consent for us to place cookies on your device for the purposes specified in this cookie policy and you are accepting and consenting to the practices described.

If you do not see a pop-up on your screen you may have already accepted our Cookie Policy and Privacy Policy.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

You may also be using a pop-up blocker or similar tool that prevents this policy from being brought to your attention.

How do we use cookies?

When you visit our site, we send a cookie to your device. Cookies may be used in the following ways:

Essential Cookies

These are essential for the operation of our site. They include for example, cookies that enable you to login to secure areas of our site or make use of e-billing services. We also use cookies to prevent fraudulent use of your login credentials. These cookies are essential for using our site, therefore, if disabled can severely affect your use of our site.

Analytical/Performance Cookies

Performance cookies allow us to recognise and count the number of visitors to our website and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. These cookies also allow us to see overall patterns of usage on our site and help us record any difficulties you may have navigating around our website.

Targeting Cookies

We and our service providers and partners may use targeting or advertising cookies to record your visit to our site, the pages you have visited and the links you have followed. For example, we may use targeting or advertising cookies to limit the number of times you see the same advert and to help measure the effectiveness of digital advertising campaigns.

If you would like more information about cookies and how you can manage the settings on your computer, you can visit http://www.allaboutcookies.org/manage-cookies/.

The table below contains more information about the individual cookies we use and the purposes for which we use them.

Cookie Purpose
_utma

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form.    

This cookie tracks the number of visitors to the site, where visitors have come from, the pages they have visited, the number of times a visitor has been to our website, when their first visit was, and when their last visit occurred.

Lifespan: Persistent

1P_Jar

These cookies are used to gather website statistics and track conversion rates 

Lifespan: 1 month

Consent 

These cookies are used to gather website statistics and track conversion rates 

Lifespan: 20 years 

_utmz

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form. including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

This cookie tracks the number of visitors to the site, where a visitor came from, for example which search engine, search keyword or link they used, and the pages they visited. 

Lifespan: Persistent

Drupal.tableDrag.
ShowWeight

This cookie determines whether a numerical weight is shown when a table is dragged 

Lifetime: 1 year 

NID 

The NID cookie contains a unique ID that Google uses to remember your preferences and other information such as your preferred language, how many search results you wish to have shown per page and whether or not you wish to have Google's SafeSearch filter on. 

Lifetime: 6 months 

_cfduid

This cookie is associated with sites using CloudFlare and is used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address of the visitor. It does not contain any user identification information.

  
Lifespan: 1 year 

_hstc

This is the main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp, current timestamp (this visit) and session number. 

Lifespan: 2 years 

_stripe_mid

Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable them to process payments without storing any credit card information on its own servers. 

Lifespan: 1 year 

_ga, _gat, _gid

These are Google Analytics cookies which help us understand how visitors are using our website wo we can improve it. These are used across esms.org.uk, twitter.com and hotjar.com

Lifespan: Persistent 

_hjIncludedInSample

This is a Hotjar session cookie which lets HotJar know whether a visitor is included in the sample which is used to generate funnels. 

Lifetime: Persistent 

ads_prefs, suth_token,
csrf_same_site,
csrf_same_site_set,
dnt, eu_cn,
guest_id, personalization_id,
remember_checked_on,
tfw_exp, twid, kdhas_js

These cookies allow us to track the sharing of the contents on Twitter. Twitter set a series of cookies on any page that includes a Twitter feed. For more information on Twitter cookes, please visit: https://help.twitter.com/en/rules-and-policies/twitter-cookies  

Lifetime: Persistent 

has_js

This lets us know if you are browsing while running Javascript 

Lifetime: Your session 

hubspotutk

This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. 

Lifetimes: 10 years 

intercom-lou-c5ke8zbr

These are cookies set by intercom for their real time support chat system

Lifespan: 1 year  

mp_6d7c50ad560e01715
a871a117a2fbd90_mixpanel, mp_hj_mixpanel

These cookies are set by Mixpanel to run track usage on hotjar.com

Lifespan: 1 year 

optimizelyBuckets, optimizelyEndUserId, optimizelySegments

These cookies are set by optimizely to run tests on hotjar.com 

Lifespan: 3 months